Content is King

"A content strategy is about attracting the right customer(s) to your business." Jim Radford Image Direct Read More..

Kelly & Gemelli ~ Art & Design

EXHIBITION "Faceless, who nose who? Perpetual change in the looking glass – Portraits” opens on 1st April. Read More..

Tradition on Tap

Hotel management and hospitality is a way of life for the Cook/Clark family. Read More..

Snapshots ~ Bairnsdale

Snapshots of Bairnsdale which is featured in the Autumn Edition. Read More..

Sophie Molineux

Tipped as the next best talent in Australian women's cricket. Read More..

Shakespeare’s Perfect Romantic Comedy

Coming to Sale Botanic Gardens on March 18th. Read More..

Gippsland the Lifestyle

Welcome to Gippsland the Lifestyle – Our Pride, Our Place


Enjoy latest editions | Gippsland the Lifestyle | on ISSUU 

A glimpse in the Autumn 2017 issue and where to buy a copy to read these amazing stories:

  • GIPPSLAND’S CONNECTION TO A WARTIME TRAGEDY ~ Informative, moving story on the events of January 1942 ~ the sinking of the Japanese transport vessel, Montevideo Maru, causing the greatest loss of Australian life at sea ever. This disaster was the culmination of a series of events that destroyed Lark Force, which was sent to defend the port town of Rabaul in New Guinea in 1941 ~ related by Lyn Skillern.  We found it appropriate to relate this story as we approach Anzac Day, and how it affected the lives of many Gippsland families.
  • NYE ON THE HILL ~ Some Festivals are bigger in all the ways that matter. They are bigger in their passion, their thoughtfulness, their friendship, their care. Bigger in the way they encourage new connections and foster existing bonds. Bigger in their support of the up and coming Artists and all things creative. NYE on the Hill is all of this. It leaves your heart feeling big, ears totally satisfied and your soul wanting to be back again and again and again. Running a music festival is not for the fainthearted, but the McLaren family seem to have been born to succeed at the task. Captured and told by Lauren Murphy of Lauren Murphy Photography.
  • THE SKY’S THE LIMIT: SHANNON SHUMSKI is not one to let an opportunity pass him by, and he makes a habit of taking full advantage of everything presented to him. Lisa Maatsoo speaks with Shannon about his live experiences; a man who strives to do his best.
  • Bairnsdale is the commercial centre of East Gippsland with one third of the shire’s 44,000 strong population living in the Bairnsdale district. A recent initiative of the Bairnsdale Chamber of Commerce & Industry introduced late last year the Bairnsdale Gift Card program, together with the new ‘Shop Bairnsdale’ campaign to encourage more people to shop local to support the local economy, and to offer a genuine alternative to the larger chain store gift cards. As well, Bairnsdale is a great destination; it’s a beautiful town with so much on offer and has something for everyone and Wendy Morriss touches on some of these aspects.
  • Geoff Watt speaks with two local identities in Sale and you can read about John Brady and how he started out creating beautiful chainsaw sculptures from the trees around us. And David Stothers with his love of music – “Mum and Dad taught me not only about a love of music but also a love of people and the importance of doing things well and having good ethics in everything you do.”